BAE - Shameless Sisterhood
Branding of a fertility and health tracking app that is also an active social network.
branding \\ packaging
\\ ux\ui
2024
school project
Bae challenges the way we think about menstruation - by talking about it. At its core, it’s a menstrual tracking app fused with a social network, designed to empower, connect, and unshame.
Every element - from the vibrant color palette to the hand-drawn iconography - supports a mission to break taboos, celebrate bodies, and build a supportive, outspoken community.
It’s not just about tracking periods; it’s about transforming the conversation.
concept
bae blends smart menstrual tracking with bold and unapologetic design to create a platform that empowers and connects.
celebrating self-knowledge and community, while breaking taboos with confidence and humor.
vision
To create a world where menstruation is seen, heard, and celebrated -
free from shame, stigma, or silence.
mission
To empower individuals by combining smart menstrual tracking with bold design, open conversation and community.
design
The design concept is bold, playful, and unapologetically honest - reflecting a brand that speaks up to norms and stigmas. Vibrant colors like magenta, lime, and dull orange create an energetic, empowering vibe, while rigid, hand-drawn icons add a raw, personal feel.
At the center is our ambigram logo, symbolizing balance and perspective -
just like our approach to menstrual health.
Classic artworks of strong women are reimagined in edgy collages with ski masks and graffiti-style typography, challenging norms and reclaiming power. Every element is made to spark conversation and invite users into a confident and stigma-free community.
packaging
Our packaging combines luxury with bold self-love.
The dark crocodile-skin exterior gives each box - whether it holds a menstrual cup, reusable pads, or period underwear - a sleek, high-end feel.
Inside, a playful pop-up heart greets users, celebrating their entry into a community that embraces care, confidence, and sustainability.
xu\ui
The UX/UI is clean, bold, and user-friendly, making tracking simple and empowering.
Vibrant colors and hand-drawn icons add warmth and personality, creating a welcoming, stigma-free experience that puts users in full control.
